A quick primer
The Ads Transparency Center lets you see whether competitors are showing on your own brand name. Brand exclusions settings let you manage brand traffic as its own segment.
What to check before you touch anything
- Whether competitors show up on your brand.
- Whether the query leads to the homepage or a dedicated brand page.
- Whether the brand ad itself changed.
- Whether current CVR matches this segment's own benchmark.
Possible approaches
- If competitors show on your brand, protect it and ensure your page wins on offer.
- Build a dedicated brand landing page instead of a generic one.
- Use an A/B testing platform (a category that includes VWO or Optimizely) on the brand page.
- DataMind compares current branded CVR against this segment's own historical benchmark automatically.
- For B2C local services, check for aggregator sites or similarly named local competitors.