A quick primer
Genuine seasonality is gradual; a structural break typically shows a sharp drop on a specific date. Seasonality Adjustments are meant for a short, notable shift, not a decline spread across many weeks.
What to check before you touch anything
- The shape of the CVR graph.
- If sharp, what happened on that exact date.
- If gradual, whether the pattern repeats in prior years.
- For B2B, whether the period matches a client budgeting cycle.
Possible approaches
- If sharp, start with technical diagnostics on that date.
- If gradual and repeating, treat it as expected seasonality.
- For B2B, treat budgeting cycles as their own predictable factor.
- DataMind matches the shape of a current decline against this account's own history automatically, including year-over-year comparison.