Fact-check: what's actually adjustable
Ad scheduling bid adjustments only for Maximize Clicks. Under other strategies, Smart Bidding optimizes automatically automatically.
What to check before you touch anything
- Which bid strategy is in use.
- Whether there's enough hourly volume for a meaningful read.
- Whether a dip holds up over several weeks.
- Whether the pattern is really about conversion type, not the hour itself.
Possible approaches
- On Maximize Clicks, set adjustments based on a confirmed pattern.
- On Smart Bidding, manage a confirmed pattern through Ad Schedule on/off, not a percentage.
- For B2B, check whether weak overnight conversion is a lead-response-speed issue, not the ads.
- For B2C local services, a "poor" evening hour can be normal research time.
- DataMind checks statistical significance automatically before surfacing a pattern.